Interview with GUTS -Harel Innovation Hub

Happy International Women’s Day everyone!

Today, to open our new #startups spotlight, we want to take a moment to recognize the amazing accomplishments of women everywhere, including Avivit Yorkevich, the CEO of (Techstars ’22)

We asked her a few questions about

* Can you give us a brief overview of what your startup does and what problem it solves?, is a venture developing a disruptive fraud detection and prevention solution using bio-metric measurement technology and polygraph-based methods.

Our technology uses everyday smartphone sensors to measure bio-signs changes combined with cognitive user input. That, combined with deep-tech AI and the founder’s unique domain expertise, enables us to offer a fully remote, contactless, zero-training technology.

Most importantly, our solution can validate any statement or disclaimer and detect deception remotely with the highest accuracy, allowing companies (e.g., insurance, finance, retail)  significantly minimize risk and save money and time.

* Can you tell us about the inspiration behind starting your startup?

As former officers within the Deception Detection Unit of the Israeli Security Agency, during our service, we experienced difficulty validating source tips when the source was at an unreachable location (the accurate validation is done by a polygraph test which is an imprison technique).  While looking for commercial technologies for validating statements remotely, we needed help finding an accurate technology. As senior fraud consultants in the commercial industry, we figure out that the enormous pain of online fraud across industries is even more comprehensive, and there aren’t enough accurate solutions. Moreover, the more the processes became online, the more deceptions cases increased. Our domain expertise in deception detection and polygraph methods drives us to develop a disruptive solution for detecting and preventing fraud online.  

* Why choose #GUTS?

Because we have Guts😊


As one of the startups conducting a pilot within Harel Insurance, we work very closely with this corporate. We were impressed with the commitment, high level of human resources, technology, and dedication of the Harel innovation department and other departments within the company. The tools and opportunities that GUTS give us will be at least an added value, if not a game changer for


* If your startup was a superhero, what superpower would it have and why?

Our superpower is the ability to validate any statement or disclaimer, to detect and deter fraud, and by that, to help build trust between people when needed.

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